Polar Lights

Empowering Publishers

Thrive in the Connected TV Space with Personalized Monetization Strategies That Grow Your Programmatic & Direct Sales

About us.

We are reshaping
the CTV buying space

We’re a publisher ad operations platform. We believe in a future where transparency reigns, control is paramount, and success is a collaboration. More than disruptors, we are navigators, bridging the gap between demand and inventory with unparalleled transparency and efficiency.

Collaborating with top media companies.

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Explore our hub of channels & networks

Benefit from a robust partner network offering direct audience packaging, segmentation, and transparent advertising reporting, while we promote and package your channel and networks in front of agencies and direct buyers.

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CMT Country Music Television
Telemundo
The Cowboy Channel
Food network
Fox
Trinity Broadcasting Network TBN
AMC
abc
RFD-TV
CNN
BET
FX
AE
HBO
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HGTV
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Expert
guidance for success.

Unlock your advertising potential with our expert guidance at CTVBuyer. Specializing in navigating the CTV landscape, we empower you to achieve unparalleled success through personalized strategies, industry insights, and essential knowledge for maximizing exposure, reach, and revenue optimization. We also equip your sales team with confidence to effectively sell our products and navigate the market.

Maximize Exposure and Reach

Customized strategy to enhance brand visibility across CTV platforms, connecting with actively engaged audiences. Enhance placement effectiveness and utilize advanced technologies for targeted message delivery.

Optimize Revenue Growth

Unlock new revenue streams and maximize advertising inventory value. Innovative monetization strategies and data-driven optimizations ensure sustainable growth.

Training and Education

We empower your sales team with confidence in selling our products and provide them with the essential knowledge and training to navigate and understand the market.

Testimonials

Some friendly words.

David Guinan
Chief Digital Officer - RFD TV

CTVBuyer has been a rare pleasure to work with. They say what they are going to do and then do it. They have been instrumental in helping us navigate the complexities of monetizing our streaming product. They took the time and had the patience to train our broadcast sales team, educating them on how to take advantage of, and not fear, these new opportunities. I strongly recommend them.

Jeremy Stein
CEO - SportsGrid

CTVBuyer’s deep understanding of the CTV monetization landscape coupled with their strategic approach has made them an invaluable partner in our demand stack. The team’s ability to adapt to our unique needs has resulted in higher audience engagement and monetization across our CTV streaming audience.

Tom Walsh
VP of CTV Strategy - Viamedia

I’ve spent 10 years in the CTV monetization space, working with companies like FreeWheel, Viamedia, and several CTV programmatic exchanges, and I have never encountered a more knowledgeable AdOps team. Programmatic CTV can often feel like a black box with few discernible rules, but through years of trial, and error, and deep expertise, CTVBuyer has cracked the code.

Stephanie Clark
VP of Sales - Griffin Media

The team at CTVBuyer are like guardian angels! A trusted partner recommended CTVBuyer to us, and they offered to help diagnose delivery problems even without an agreement in place. They suggested the next steps and followed up with a plan to deliver local campaigns and move into the programmatic marketplace. We would recommend them to anyone just getting started in this space or who needs help in the video ad server/ad ops side of CTV monetization.

Dawn Hamme
MagellanTV

CTVBuyer answered every question with context, patience and expertise. I didn’t know what was possible—the CTV space, multiple tags and floor rates—were all new concepts for us. Their exceptional service has grown into a trusted partnership.

Explore more.

Dive into the possibilities of CTV advertising with CTVBuyer. Whether you’re an advertiser seeking unparalleled reach or a publisher looking to maximize revenue, our tailored solutions await.

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For Publishers

Empower your ad inventory and unlock new revenue streams with CTVBuyer. Discover how our innovative strategies can elevate your CTV advertising game to new heights.

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For Advertisers

Tap into the future of advertising with CTVBuyer. Reach your target audience with precision and unlock the full potential of your campaigns on CTV platforms.