Resources

Insights for broadcasters, publishers, and advertisers navigating the shift to modern media infrastructure.

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Concrete architectural staircase representing the structured infrastructure local broadcasters need to scale into national advertising
Strategy
Written By Sean Foley
3 weeks ago
8 min read

The Infrastructure Local Sellers Need to Win National Budgets

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Centralized platform connecting multiple media channels into a unified system for full-service digital advertising execution
Industry Insights
Written By Sean Foley
1 month ago
10 min read

How Media Companies Build Full-Service Digital Agencies with White-Label Solutions

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Split path through two fields representing supply path optimization vs direct access in CTV advertising
Education
Written By Sean Foley
2 months ago
12 min read

SPO vs True Direct Access: What’s the Real Difference?

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Abstract network visualization representing connected CTV infrastructure and unified publisher tech stack systems
Technology
Written By Sean Foley
2 months ago
10 min read

From Scrappy to Enterprise: Scaling a Publisher Tech Stack

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Broadcast sales team managing multi-screen media operations in a control room, highlighting the need for centralized CTV infrastructure and unified media buying
Advertising
Written By Sean Foley
2 months ago
8 min read

Modernizing a Broadcast Sales Organization

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Publisher reviewing CTV ad monetization performance and revenue data on a tablet during a strategy meeting.
Technology
Written By Michaela Crudele
4 months ago
5 min read

CTV Ad Monetization Explained: A Practical Guide for Publishers

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Case Studies

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2 years ago

RMG Case Study

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2 years ago

SportsGrid Case Study

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local media news
2 years ago

Griffin Media Case Study

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