Featured Articles

Featured Articles

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Large circular steel vault door symbolizing protected CTV inventory ownership, publisher control, and secure long-term monetization infrastructure in connected TV advertising.
Industry InsightsStrategy
Written by   Sean Foley
1 week ago | 7 min read
Why Owning Your Inventory Matters More Than Ever
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Broadcast control console representing connected TV infrastructure and modern TV-first media planning strategy for advertisers and streaming campaigns.
Industry InsightsStrategy
Written by   Sean Foley
3 weeks ago | 7 min read
Why Connected TV Should Anchor Modern Media Planning
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Man standing on a mountain overlook at sunrise, symbolizing strategic perspective, clarity, and direct-to-publisher CTV performance infrastructure.
AdvertisingStrategy
Written by   Sean Foley
4 weeks ago | 8 min read
Why Direct-to-Publisher CTV Buying Improves Performance
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Concrete architectural staircase representing the structured infrastructure local broadcasters need to scale into national advertising
Strategy
Written by   Sean Foley
1 month ago | 8 min read
The Infrastructure Local Sellers Need to Win National Budgets
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Centralized platform connecting multiple media channels into a unified system for full-service digital advertising execution
Industry Insights
Written by   Sean Foley
2 months ago | 10 min read
How Media Companies Build Full-Service Digital Agencies with White-Label Solutions
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Split path through two fields representing supply path optimization vs direct access in CTV advertising
Education
Written by   Sean Foley
2 months ago | 12 min read
SPO vs True Direct Access: What’s the Real Difference?
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Abstract network visualization representing connected CTV infrastructure and unified publisher tech stack systems
Technology
Written by   Sean Foley
3 months ago | 10 min read
From Scrappy to Enterprise: Scaling a Publisher Tech Stack
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Broadcast sales team managing multi-screen media operations in a control room, highlighting the need for centralized CTV infrastructure and unified media buying
Advertising
Written by   Sean Foley
3 months ago | 8 min read
Modernizing a Broadcast Sales Organization
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Publisher reviewing CTV ad monetization performance and revenue data on a tablet during a strategy meeting.
Technology
Written by   Michaela Crudele
4 months ago | 5 min read
CTV Ad Monetization Explained: A Practical Guide for Publishers
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NewsTechnology
Written by   Sean Foley
5 months ago | 5 min read
CTV Advertising News: Latest Trends and Insights Shaping Streaming Campaigns
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News
Written by   Michaela Crudele
2 years ago | 3 min read
Navigating the Maze: Understanding Attribution and Measurement Methods in the CTV Space
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News
Written by   Michaela Crudele
2 years ago | 5 min read
Unveiling Metadata: The Case for Publishers’ Transparency in Content-Level Data
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AdvertisingNews
Written by   Michaela Crudele
2 years ago | 4 min read
Choosing Your Path: The Significance of Direct vs. Reseller Designation in Programmatic Advertising
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Technology
Written by   Michaela Crudele
2 years ago | 5 min read
Navigating the Digital Tax Landscape: The Importance of Supply Path Optimization (SPO) in Publisher-Advertiser Relationships
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AdvertisingTechnology
Written by   Michaela Crudele
2 years ago | 4 min read
Unveiling the Veil: The Challenge of Transparency in the CTV Ecosystem
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Advertising
Written by   Michaela Crudele
2 years ago | 3 min read
Navigating the Future: The Power and Potential of Connected TV Advertising
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