Griffin Media X CTVBuyer Case Study
Overcoming a Revenue Standstill with CTVBuyer
Griffin Media, a prominent media company with a large digital audience, faced persistent technical challenges that prevented them from monetizing their programmatic advertising efforts for four months. Despite their high-quality content and expansive reach, they struggled to generate any revenue due to issues with their content management system and monetization partner. By partnering with CTVBuyer, Griffin Media overcame these obstacles through expert ad operations and technical optimizations, unlocking programmatic revenue potential and allowing them to focus on their core mission of producing premium content.
What you’ll learn
- The goals & obstacles CTVBuyer faced when growing Griffin Media’s programmatic revenue.
- How CTVBuyer resolved technical challenges and expanded Griffin Media’s digital audience reach.
- How CTVBuyer helped Griffin Media successfully generate programmatic revenue after months of stagnation, driving substantial new sales opportunities.
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