Month: June 2024

Navigating the Maze: Understanding Attribution and Measurement Methods in the CTV Space
Unveiling Metadata: The Case for Publishers’ Transparency in Content-Level Data
Choosing Your Path: The Significance of Direct vs. Reseller Designation in Programmatic Advertising
Navigating the Digital Tax Landscape: The Importance of Supply Path Optimization (SPO) in Publisher-Advertiser Relationships
Unveiling the Veil: The Challenge of Transparency in the CTV Ecosystem
Navigating the Future: The Power and Potential of Connected TV Advertising