January 2026 - CTVBuyer

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Month: January 2026

CTV Advertising News: Latest Trends and Insights Shaping Streaming Campaigns

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CTV Advertising News: Latest Trends and Insights Shaping Streaming Campaigns
Navigating the Maze: Understanding Attribution and Measurement Methods in the CTV Space
Unveiling Metadata: The Case for Publishers’ Transparency in Content-Level Data
Choosing Your Path: The Significance of Direct vs. Reseller Designation in Programmatic Advertising
Navigating the Digital Tax Landscape: The Importance of Supply Path Optimization (SPO) in Publisher-Advertiser Relationships

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