Resources

Featured Articles

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Abstract network visualization representing connected CTV infrastructure and unified publisher tech stack systems
Technology
Written By Sean Foley
3 weeks ago
10 min read

From Scrappy to Enterprise: Scaling a Publisher Tech Stack

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Broadcast sales team managing multi-screen media operations in a control room, highlighting the need for centralized CTV infrastructure and unified media buying
Advertising
Written By Sean Foley
1 month ago
8 min read

Modernizing a Broadcast Sales Organization

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Publisher reviewing CTV ad monetization performance and revenue data on a tablet during a strategy meeting.
Technology
Written By Michaela Crudele
2 months ago
5 min read

CTV Ad Monetization Explained: A Practical Guide for Publishers

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News Technology
Written By Sean Foley
3 months ago
5 min read

CTV Advertising News: Latest Trends and Insights Shaping Streaming Campaigns

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News
Written By Michaela Crudele
2 years ago
5 min read

Unveiling Metadata: The Case for Publishers’ Transparency in Content-Level Data

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Technology
Written By Michaela Crudele
2 years ago
5 min read

Navigating the Digital Tax Landscape: The Importance of Supply Path Optimization (SPO) in Publisher-Advertiser Relationships

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Advertising
Written By Michaela Crudele
2 years ago
3 min read

Navigating the Future: The Power and Potential of Connected TV Advertising

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Advertising Technology
Written By Michaela Crudele
2 years ago
4 min read

Unveiling the Veil: The Challenge of Transparency in the CTV Ecosystem

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News
Written By Michaela Crudele
2 years ago
3 min read

Navigating the Maze: Understanding Attribution and Measurement Methods in the CTV Space

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Advertising News
Written By Michaela Crudele
2 years ago
4 min read

Choosing Your Path: The Significance of Direct vs. Reseller Designation in Programmatic Advertising

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Case Studies

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2 years ago

RMG Case Study

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2 years ago

SportsGrid Case Study

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local media news
1 year ago

Griffin Media Case Study

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